2020 SIBF (서울국제도서전)
Seoul International Book Fair (SIBF) is an international book fair event. The event includes various book industries and publishers gathered
from all parts of the world. The event aims at bringing together celebrated authors with their fans at the greatest literature festival.
This event shows products like greeting cards, stationery, travel books, maps, globes, business and financial services for retailers, professionals related to security systems, etc. At a time demanding of a new paradigm when people are quickly becoming physically isolated and activities non-contact/online oriented, the SIBF has asked itself numerous questions: How should the book fair transform? How should the means of rapport amongst publishers, distributors, and readers change? How could the experiences online and offline be bridged, synergized, and expanded?
Under the theme “Entanglement,” this year’s SIBF seeks to offer an experience that traverses the online and offline worlds with books
as intermediaries that connect the two worlds. My role was to design the user guide for those who enjoy 2020 SIBF online & offline.
Design / Animation Yunho Park